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China’s thirst for Aussie wine continues to soar

Editorial
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Exports of Australian wine into the Chinese market is set to rise by 50 percent within the next three years.

China’s rising affluent middle class has proven to be a prime opportunity for Australian wine producers, however the National Australia Bank believes that Australia needs to focus on producing wines for the premium end of the market in order to successfully capitalise on the boom, the Weekly Times Now reports.

Dean Person, head of industry analysis for the National Australia Bank said that a focus on exporting premium quality Australian wine is a logical step as quality vintages cannot yet be produced commercially in China.

“As China’s middle class continues to grow, so too should its demand for more premium products, including quality vintages that can’t be produced en masse locally,” Mr Pearson said.

In addition to premium quality wine, China’s taste for premium Australian dairy products is also  increasing dramatically.

Australian and New Zealand producers have been looking to China along with other nations in Asia and Africa with emerging dairy markets and rising middles classes to expand their reach as dairy importers around the globe start reduce their dependence on exports.

An analysis released in May this year from business consulting firm, Frost & Sullivan(Strategic Growth and Emerging Export Opportunities in the Australian and New Zealand Dairy Sector Nations) has predicted that the market will rise from $11.60 b in 2011 to reach $17.2 b by 2018.

Image: perthnow.com.au

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