Home > New App assessing quality for hay growers a game-changer for fodder industry

New App assessing quality for hay growers a game-changer for fodder industry


A game-changing App is all set to be unveiled at the upcoming Australian Fodder Industry Association (AFIA) national fodder conference in Adelaide.

Designed to allow hay-making contractors and regular hay growers to assess the quality of their product, the Australian-first App has been developed by Feed Central and is expected to assist hay producers market their hay more promptly and to a wider audience.

The AFIA conference will be held at the Adelaide Convention Centre on August 5. The App will be formally launched at a breakfast workshop where contractors and growers can learn to become Accredited Feed Central Assessors.

Quality Assurance and Supply Manager Ian Wickham said Feed Central was rolling out the program to accredit contractors and growers to do first round quality assessment and to list hay directly with Feed Central, starting with the 2014/15 hay season.

Describing the development as a great leap forward for the whole fodder industry, Mr Wickham said that the current environment lacks a national grading system; in the absence of national standards, the App helps standardise assessments and gives buyers greater confidence to buy more hay without first having a look, while still allowing growers and contractors to market the product through their own channels.

Once growers and contractors list their product online by answering a few questions, they will be able to sell much quicker with Feed Central’s unmatched turnaround time of 24 hours enabling them to reach a domestic database of more than 15000 buyers.

Mr Wickham explains that buyers are increasingly demanding more information on the hay before they buy. The App goes beyond the feed test to provide them quality assurance with the hay featuring a stamped quality statement to establish if it was assessed by a Feed Central assessor or through a self-assessment.

Growers can have a Feed Central assessor visit their properties, with the assessors using the new App to reduce reliance on a paper-based system.

Mr Wickham said growers and contractors participating in the two-hour breakfast workshop can become Accredited Feed Central Assessors and learn how to market hay with Feed Central.

During the workshop the category winners of the Feed Central National Hay Quality Competition will also be announced. The national winner will be announced later that day during the AFIA conference.

Feed Central has marketed and sold just over 100,000 tonnes of quality assured hay in the past 12 months.

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