Home > Hungry Jack's Joins Europe and China in banning added hormone beef

Hungry Jack's Joins Europe and China in banning added hormone beef

Editorial
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Hungry Jack's has set an industry benchmark by becoming the first major Australian quick service restaurant (QSR) to eliminate added hormones from its beef patties.

Added hormones, or Hormone Growth Promotants (HGPs), were introduced in Australia approximately 30 years ago, however are strictly banned in many regions around the world, including the European Union and China. Around 40 per cent of cattle in Australia are raised with HGPs.

Hungry Jack's Chief Marketing Officer, Scott Baird said customers had been very receptive to the move to No Added Hormone beef and the introduction of the Better Beef guarantee, which took effect across the company's network of more than 400 restaurants on Tuesday. 

"The response has been fantastic. Many customers wrongfully assumed that all beef in Australia contained No Added Hormones. This may have been due to the ban of HGP beef in other markets around the world."

"With the introduction of the Better Beef guarantee, customers are now aware, that unlike our key competitor, our beef is raised without the use of Hormone Growth Promotants. In research, this is what our customers told us they wanted and now we've delivered."

"Our commitment to move away from caged-eggs by the end of 2017 has been just as positive and celebrated by customers and industry alike," Mr Baird said.

The economic impact of Hungry Jack's has been significant for Australians not only in the form of employment, but also in supporting local industry. About $250 million worth of food is sourced locally each year.

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