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Association of Financial Advisers - serving the financial advising industry for over 60 years

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The Association of Financial Advisers is a professional organisation that has been serving the financial advising industry for over 60 years.

Its aim is to:

  • provide members with a robust united voice
  • continually improve practises; and 
  • focus firmly on the exciting, dynamic future of the financial advising industry.

AFA attributes its ongoing relevance after six decades to its philosophy of being an association of advisers run by advisers, meaning advisers set the agenda, decide which issues to tackle and shape the organisation's strategic plan.

The Association defines four brand pillars as essential to guiding the strategic direction of the AFA. These are:

  • VOICE: Being the most effective voice to government, media and consumer
  • EDUCATION: Offering clearer development pathways via structured education programs, mentoring programs and the GenXt initiative
  • LEADERSHIP: Providing leadership to members by delivering better access to insight and expertise via online content, events, industry experts and social media; and
  • COMMUNITY: Creating a diverse community of professionals working in the financial advisory profession and making a greater contribution to the communities they operate in through the AFA foundation.

The AFA Foundation is a charitable organisation that is already in partnership with MS Research Australia, Make-A-Wish Australia and Save the Children.

The objectives of the Foundation are to:

  • engage AFA Members in raising funds and raising awareness with our chosen charity partners
  • ensure the community spirit of sharing is part of the AFA philosophy
  • work with our charity partners to make a difference in their lives; and
  • educate AFA members in the areas of philanthropy and giving.

AFA notes that the Foundation provides it with "the opportunity to show Australia and the rest of the financial services community that members of the AFA care very deeply for the wellbeing of our local and national community."

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