Case IH welcomes their new Sales and Marketing Director, Bruce Healy, has will be leading the Case IH business in Australia. Healy has 11 years of experience in agricultural equipment finance as well as worked in the oil and agricultural industry.
“I have a deep respect for the Case IH brand and I can describe the company’s ‘personality’ in one word – passionate. That passion within the brand really resonates with me. I’m surrounded by people who are passionate about what they do, from the farmers who feed the world, to the dealers who provide the best service possible, to my colleagues who are all strongly committed to continuing to make Case IH the best it can possibly be,” says Healy.
Healy believes the major challenge Australian farmers are currently facing is finding a agriculture solutions on how to make their existing resources work harder.
“Land is a finite resource – in the long term we can’t improve productivity or profits by simply expanding onto more land. I think precision agriculture technology is going to become a critical way of doing business in order to really maximise the value of existing land.”
“I’m looking forward to continuing to bring great products to market and to seeing Case IH at the top of the Australian equipment marketplace. I’m proud to have such a strong dealer network and excellent products that our customers can rely on. And most of all, I’m looking forward to getting out and meeting as many customers as possible over the coming weeks and months.”
Bruce Healy will be replacing the previous Sales and Marketing Director, David Pedersen, who has moved into an international role for CNH, Case IH’s parent company.