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Case IH streamlines sugar parts supply

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In a move that further strengthens Case IH's long-term commitment to the sugar industry, the Bundaberg-based spare parts operation is to be integrated into the company’s 65,000sqm parts distribution facility in St Marys in western Sydney.

Customers will continue to order parts from their trusted local dealer; however, when the transition is complete by end of 2007, that dealer will be supported by a system that offers enhanced parts supply efficiency.

Commenting on the move, Peter Roberts, Sugar Aftersales Manager at the depot said, "Our Bundaberg facility is not ideally located to meet the needs of all our customers when it comes to accessing spare parts.”

“For instance, if we need to send a part to northern Queensland it has to go down to Brisbane first, which is four hours south. Simply because we’re off the main highway, we don’t have the transport facilities necessary to ship the parts quickly.”

“Sydney has the sea and air import facilities and domestic transport services needed to get parts to a customer fast and efficiently. So at the end of the day, our customers will benefit significantly,” he explained.

Bulk storage of company-owned parts for all other lines of equipment are held at St Marys, where dealers have access to emergency parts on a 24/7 basis.

There is also a plan underway to make strategic spares available in the sugar region during harvest and rebuild periods, to further support customers.

Local companies that currently manufacture parts for used Case IH Austoft machinery will be unaffected by the relocation. They will continue to manufacture components as they do today, however, the parts will now be sent to St Marys for warehousing.

“The Case IH and Austoft brands have a strong heritage and loyal following in the region and the sugar market continues to be an important part of our strategic direction.

This move will ensure our customer’s needs continue to be met, and we are able to provide the best possible service and support into the future,” said Dean Hopping, Case IH General Manager Aftersales.

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