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Bruce Lawson returns to Maxi-CUBE

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article image Bruce Lawson with one of his beloved Maxi-CUBE trailers

Bruce Lawson is the NSW Maxi-CUBE Product Manager based at the SX Trailers head office in Chipping Norton.
 
South African born Bruce Lawson began working with SX in September 2009 as the Maxi-CUBE Product Manager where his responsibilities included selling Maxi-CUBE refrigerated and dry freight vans to key customers, dealing with customers for special product requests and performing as a liaison between customers, other SX Trailers area sales managers and the Maxi-CUBE factory. Bruce’s responsibilities in the Sydney metro region were soon expanded to cover the entire state.
 
In late 2012, Bruce accepted a role within a transport company in the search for new challenges. Missing the job, which had come to define him over the previous three years, Bruce was quickly on the phone to SX Trailers General Manager, Glenn Hayhow in a bid to return to the Maxi-CUBE role.
 
Back with Maxi-CUBE and now a proud Australian citizen, Bruce says he can’t picture himself anywhere else. With a new perspective on his career, Bruce describes his greatest achievement as converting a major customer supplying two of the country’s largest supermarket chains from solely using a competitor’s product to now buying Maxi-CUBEs predominantly.
 
Bruce believes that their ability to customise the Maxi-CUBE product to suit the customer application won them the continuous business. SX Trailers’ close relationship with the Maxi-CUBE factory allows them to meet just about any client requirement.
 
Bruce’s role has also brought him his fair share of excitement. One of his favourite stories is how he one day ended up in a helicopter flying over Lawrence Hargrave Drive directing a photographer as they shot photos of some of his trailers.
 
He adds that it is this kind of customer passion, which makes Maxi-CUBE special, explaining there aren’t too many products where the new owner would book a helicopter photo shoot to capture his purchase. 
 
MaxiTRANS Australia Pty Ltd specialises in the supply of a wide range of trailers, multi loaders and side tippers.

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