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Strategic and market insight from McKinna et al Strategic Insights

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McKinna et al Strategic Insights has achieved global insight skills by utilising commercial networks, languages and cultural insights in areas such as South-East Asia, China, Japan, Korea, Italy, France, UK, Germany, USA and Canada. McKinna et al Strategic Insights is skilled in solving strategic challenges that even internal management teams or mainstream consultants can't provide an answer to.

McKinna et al Strategic Insights also offers service facility for testing a product or introducing a new concept. The product offering from McKinna et al Strategic Insights can be broadly classified under three core areas of insight namely customers insight product, strategic insight product and market insight product. The customer’s insight product from McKinna et al Strategic Insights comprises of market behavioural studies, stakeholder research, segmentation modelling, U and A studies, quantitative and qualitative market research and research management.

The market insight product from McKinna et al Strategic Insights includes market scoping (global), emerging market review, market development, product development, opportunity assessment, supply chain analysis and market research. The strategic insight product from McKinna et al Strategic Insights encompasses business strategic planning, industry planning, business modelling, feasibility studies, strategic analysis and problem solving, strategic marketing, brand architecture and expert witness.

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