Home > New Holland Forms Partnership with Australia Fodder Industry Association

New Holland Forms Partnership with Australia Fodder Industry Association

Supplier News

New Holland , suppliers of agriculture and harvesting equipment, has announced their partnership with the Australian Fodder Industry Association (AFIA), the national body for the Australian Hay and Silage Industry.

New Holland will be working together with AFIA in promoting awareness for Fodder Care, the fodder industry’s quality control program. Fodder Care recognises professionalism in the hay and silage production and provides growers with guidelines on farm practices including paddock inspections, chemical spray diaries and harvest details. This information is recorded electronically and is permanently stored to provide a traceable pathway from the bale back to the paddock.

"AFIA's Fodder Care program is internationally recognised as a leading program ensuring quality & traceability of fodder sold to both domestic & international markets,” says Simon Vigour, Sales and Marketing Director of New Holland.

"New Holland, AFIA's founding sponsor, has been looking for a unique way to support the fodder industry. Rather than a standard sponsorship deal, New Holland sees the support of Fodder Care as a way to promote the necessity of quality control in the industry while highlighting New Holland's support of such a worthwhile program.”

The partnership is based on an initial three year period, which would include New Holland working closely with AFIA’s Fodder Care quality program in promoting awareness and as well as sharing information and industry insights to better improve the program for future growers.

“Our commitment to the fodder industry through Fodder Care has allowed us to work with local growers to ensure they adhere to guidelines maintaining a level of quality and consistency in the marketplace. Partnering with New Holland to draw focus to the program and gain more momentum in the marketplace is a positive for both AFIA and the industry," says Colin Peace, Executive Officer of AFIA.

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