Home > Motorcycle industry veteran Perry Morison joins Polaris

Motorcycle industry veteran Perry Morison joins Polaris

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article image Perry Morison

Motorcycle industry veteran Perry Morison has been appointed to the position of Executive Director – Government Relations with Polaris Industries Australia & New Zealand.

After more than 16 years heading up Suzuki’s motorcycle division as General Manager, Morison will take on this newly-created senior role at Polaris in the midst of the most exciting growth era in the company’s history, which has seen the recent release of 11 new products and the creation of completely new market segments such as Sportsman ACE and Polaris UTE.

Aside from his lengthy tenure and impressive record leading Suzuki, Morison has also been active at an executive level within the motorcycle and ATV industry, not least of which as the FCAI’s Motorcycle Group & ATV Group Chairperson. Morison has consistently been involved in the most significant industry issues and achievements and was widely regarded as one of the key drivers behind the successful Learner Approved Motorcycle Scheme (LAMS).

Known widely as one of the good guys of the motorcycle industry, Morison will lead a number of initiatives on behalf of Polaris relating to corporate governance, legislation, compliance and broader industry issues.

Morison finds the constant innovation and scope for phenomenal growth as the most appealing aspects of Polaris. Having joined an organisation that is committed to aggressively pursuing growth, creating market opportunities and constantly setting the benchmarks across all aspects of the industry, he is particularly excited by the opportunity of working with Polaris’ extensive side x side range and the 17 models the company offers locally with ROPS, including the all new Sportsman ACE.

Buoyed by the appointment of Morison to this role, Polaris Australia & New Zealand Manager Director, Peter Alexander, described it as a ‘giant leap forward’ for the fully-owned Australian and New Zealand subsidiary. Alexander adds that Perry will play a pivotal role in what is, without a doubt, the most exciting era Polaris has ever had, both locally and abroad.

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