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Wool marketing and auction services from Primaries of WA

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Primaries of WA  is a provider of reliable wool marketing and auction services for woolgrowers across Australia. The services  offered improve wool production and its marketing systems. This, in turn, helps the distribution to become more effective. Primaries of WA has access to Australia’s advanced electronic wool marketing system.

By 2001 Primaries of WA started to organise its own auctions. The services of sophisticated marketing, recording and reporting system were also introduced. This development gave a prompt transfer of wool and also an instant access to results for customers and buyers.

In 2002, Primaries of WA merged with Quality Wool (SA) and Roberts Ltd (Tas) and launched ‘Wooltrade’, an electronic marketing system. Primaries of WA was an early promoter of electronic wool marketing by using various systems like AWTA's ‘Woolink’.

The official website of Primaries of WA includes a registered user section that gives a 24 hour access to customers, current and historical wool information, test results, interactive control over the marketing of wool, sale results and records, comprehensive market reporting, finance, budgeting and livestock transaction information. The information available is current as well as historical.

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