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Universal Pumps launches new website

Supplier News

Universal Pumps , wholesale distributor of a comprehensive range of pumps and grey water systems, have launched a new website. The site is designed in response to the company’s research into what the customer really wants.

Universal Pumps’ Marketing Manager, Joanne Stewart says, “This new, dedicated Universal Pumps website has been an accumulation of listening to the views of both our dealers and the end-users.

"They wanted easy to find product information and online resources, and this has been the basis of the website design and content…"

Universal is relatively new to the Australian water industry and to date has been included on the website of its parent company, ADG Global Supply.

The new website not only allows the Universal brand to ‘stand on its own’, but also gives customers detailed product information and downloads, close-up photographs of all its quality products and the ability to register their warranty.

There is also an authorised dealer log-in area for Universal’s distributors to access technical information and view new products and specials.

The Universal brand has experienced strong growth and market share since its dedicated entrance to the water market in 2008. Universal Pumps products are now found in many leading plumbing, hardware and irrigation outlets across Australia and its GreyFlow grey water systems are quickly becoming popular.

Stewart adds, "We are in a competitive market. Customers rightly expect a good deal and importantly, a reliable product.

“At Universal Pumps, our products carry the same specifications as the industry leading brands, but we are able to offer them to the market at a very affordable price point."

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