Home > Assistance provided for red meat producers - cattle, goats, sheep

Assistance provided for red meat producers - cattle, goats, sheep

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article image MLA is involved in assisting producers of cattle, sheep and goats

Meat & Livestock Australia (MLA) carry out a range of functions for the benefit of red meat producers in Australia.

MLA promotes Australia’s red meat – cattle, sheep and goats both within Australia and overseas.

This is achieved by developing marketing campaigns and activities aimed directly at consumers, along with forming relationships with hotels, restaurant, food chains and so forth.

These promotional activities place emphasis on the positive qualities of the meat these cattle, sheep and goats produce, particularly in relation to their nutritional value.

Internationally, MLA develops a range of initiatives that aim to enhance awareness of the Australian red meat market in a positive manner, by developing product associations with terms such as ‘high quality’ ‘premium’ and ‘safe.’

MLA is also responsible for developing red meat eating quality standards, such as Meat Standards Australia, along with programs that enhance awareness of the environment and sustainable meat producing practices.

All stages of the red meat supply chain are constantly researched by MLA in order to uncover and implement new practices, detect issues and so forth that may further enhance the quality of Australia’s red meant industry.

Based on findings from research MLA conducts, research and development (R&D) projects are devised. These programs cover a range of on and off-farm topics, and aim to benefit producers of cattle, sheep and goats.

Recent project titles include “microbial growth and communities of packed lamb shoulders” and “accelerated processing of sheep meat.”

MLA provides a range of services and useful resources that directly benefit producers of cattle, sheep and goats in Australia.

MLA members are entitled to a range of benefits, including access to free market information, discounted entry to MLA events, free/discounted publications, and many more.
Membership is open to any levy-paying producer of cattle, sheep or goats, and it is free.

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